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Design / Identity Program / Travel/Transportation
Charlotte's got a lot ads
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Matt Klug
, art director
Keith Greenstein
, writer
Mark Holthusen
, photographer
Charlotte Regional Visitors Authority
, client
"The challenge of branding a city like Charlotte with so much to offer was coming up with an idea no other city could use. The solution, it turned out, was hidden in the word Charlotte."
Go to article
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