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Brian Fink, art director
Don Marshall Wilhelmi, writer
Tiffany Burchard, editor
Filmcore, editorial company
Mike Maguire, director
Craig Jelniker, executive agency producer
The Director s Bureau, production company
Carmax, client
CarMax TV commercial. "With no haggle-pricing, 125-point inspections and money back guarantees, CarMax makes buying a used car painless. It's such a noble way of doing business that it's amazing no one's thought of this before. In ShipMax, we dramatized what it would have been like if CarMax's progressive approach to selling was applied to fifteenth-century Europe." “ShipMax” :30(Open on two men in the Shipmax office)Man: Where did you get all these ships? You got a couple of cream puffs out there.(Close-up of Shipµax Associate)Shipmax Associate: We got thousands more to choose from across the country. You can…(Camera scans down the wall which displays ships in bottles)Shipmax Associate: …browse them as well.(Close up of ShipMax customer holding one of the bottled ships) Man: If I find the perfect ship at the far end of the world. Will you hold it for me until I can go pick it up?ShipMax Associate: No sir. We will ship it to you.Man: You’ll ship my ship? ShipMax Associate: We will ship your ship to any ShipMax in the entire flat world. Man: Are you shipping me?(Cut to shot of CarMax customer and associate in contemporary setting)CarMax Associate: Walk this way.Man: It’s amazing no one’s thought of this before.(CarMax logo comes into frame)Titlecard: The way car buying should be. carmax.com.
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