"Everyone makes mistakes. We started our agency with one. In October 2000, the very first ad BooneOakley produced made international news for being one of the biggest blunders in advertising history. Our little ‘screw-up’ was awesome for our first client 123hire.com: They got coverage on CNN, Good Morning America and the Wall Street Journal. (It wasn't bad for us either.) The first board was posted two weeks before the Presidential Election. Three days later we corrected our ‘mistake.’"