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Ryan Holland, art director
Jim Rollins, writer
Matt Walsh, editor
The Whitehouse, editorial company
Neil Tardio, director
Craig Jelniker, executive agency producer
Chelsea Pictures, production company
MTV StayingAlive org, client
"It may take years before HIV/AIDS has any noticeable physical effects on a person. But the emotional impact of the disease is much more immediate. This campaign, created as part of MTV's Staying Alive initiative, illustrates how that emotional impact can affect your sex life. To do so, we created and marketed the Penis Casket, which serves as a logical alternative to practicing safe sex. The campaign includes teaser spots promoting a variety of Penis Casket styles, such as the Viking Horn, the Napoleon and the all-glass Exhibitionist." “Intro” :tk(Open on exterior of a funeral home)Music: Somber organ music throughout.Anncr. (VO): Here at the Barry Johnson Funeral Home.(Cut to funeral director at desk)Anncr. (VO): We are committed to helping you cope with the death of your penis.(Cut to casket selection)Anncr. (VO): We’ll help you select a casket.(Cut to funeral director inserting censored object into microwave)Anncr. (VO): We can arrange for penis cremation.(Cut to censored object being inserted into cryogenic chamber)SFX: Hissing of cold chamber.Anncr. (VO): And we even offer penis cryogenics.(Cut to funeral director at desk)Anncr. (VO): So visit peniscasket.com.Super: peniscasket.comAnncr. (VO): We’ll make sure the last time you bury your penis in something is the best time you bury your penis in something.Title card: Don’t let AIDS kill your sex life.Super: Wear a condom.Music: Organ music fades out.
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