"To demonstrate their commitment to separating themselves from a crowded category of look-a-likes (and to publicize sweeping changes to their décor and menu), Ruby Tuesday announced they would blow up their last old-style restaurant live on the Web. What the public didn't know was that the only thing that would get blown away was Ruby Tuesday's competition." “Apology” :30(Open on man in conference room with TV on in background. Man’s title “Jim Robbins….” is supered)Man: Ruby Tuesday would like to apologize to Cheeky’s Bar & Grill for blowing up their restaurant in Mt. Holly, Ohio.(TV shows demolition event in background)Man: Thankfully no one was harmed.(TV shows cloud of dust and smoke as Cheeky’s blows up)Man: Many saw the incident broadcast live on the Internet. We had intended to blow up our own restaurant to mark our departure from the sea of sameness in the casual dining industry.(Demolition concludes, TV shows “Ruby Tuesday It’s a brand new Tuesday" logo)Man: Ironically the demolition crew mistook Cheeky’s for the last of our old restaurants. Again, to Cheeky’s, our sincerest apologies.