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Matt Ferrin/Sam Mazur, associate creative directors
Michelle Rowley, strategy
Brand Experience Lab, project design and development
msnbc.com, client
"Newsbreaker Live: the first-ever interactive cinema game. Motion-detector cameras sensed the collective movements of the audience, turning them into a crowd of human joysticks. The game premiered before big movie premiers for Spiderman and Harry Potter. A video of the game got hundreds of thousands of views on YouTube."
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