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Sonya Fridman, art director
Marty Cooke, writer
Michael O Neill, photographer
"For the client, Environmental Defense Fund, getting a carbon cap bill through Congress was an environmental issue. But in the middle of a recession, our research showed it had to be sold as an economic issue: job creation. By featuring John Fetterman, the telegenic mayor of a troubled steel town, the campaign showed how a carbon cap would create jobs for out-of-work steelworkers."
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