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Peter Cortez, art director
Daniel Bremmer, writer
Dimitri Daniloff, photographer
My Rich Uncle, client
"My Rich Uncle is an alternative student loan company. Parents and students assume that the only source of student loans is the college financial aid office (which often foster this misconception). To break this pattern, this campaign implied that you weren't using your brain if you went to the financial aid office without looking into My Rich Uncle."
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