"We were part of the Obama Media Team specifically in charge of mobilizing the youth vote. Young people overwhelmingly favored Obama but couldn't be counted on to actually turn out to vote. What did motivate them to action were the issues: the war in Iraq, the economy, the environment, etc. Breaking the time-honored convention of showing the candidate, we enlisted street artists to illustrate the hot issues and paired the art with user-generated headlines to make posters, online banners and newspaper ads which ran massively in the 22 battleground states. Obama not only won the election, the youth vote outpaced the popular vote by fifteen percent."