TV spot for the New York Knicks. "After a terrible season and the bungled departure of the legendary Patrick Ewing, the fans were angry. Into this hostile environment, the Knicks were fielding a team made up mostly of unknown young players led by a new coach. Featuring famous Knicks fans like Spike Lee and John McEnroe interacting with life-size cutouts of the players and coach, a series of commercials showed the faithful embracing the new team. Despite another losing season, online ticket sales went up 58 percent." “Spike + Larry” :30 (Open on Spike Lee having a one-way conversation with a life-size cardboard cutout of Knicks coach Larry Brown over lunch at Junior’s Deli in Brooklyn) Spike Lee: New York Knickerbockers head coach, Larry Brown. You were born in Brooklyn, weren’t you? I grew up here. Right down the block. Back in the Mecca, the world’s most famous arena. I was thinking, we’ve got to play defense. The last couple of years, we didn’t play defense. Defense! None of this lollygagging, rooty-poot, okie-doke stuff. You get on the court, you gotta play. Larry, are we going to play defense this year? Larry, talk to me. Larry, defense.Super: New York Knicks logo. Knicks fans know.