"Bon Ami is one of the oldest consumer trademarks in the U.S. It is 'green' in the way that your grandmother would recognizeâ€”simple and safe, without toxic ingredients. It quickly became clear that our main design challenge was to resurrect some of the great stuff that already existed in the brand's history," said creative director Brian Dougherty. "Almost every idea we explored for super-green packaging pointed toward things the company did back in the 1800s. We tried to draw on that heritage without turning the brand into historic kitsch. The result is a sense of timelessness, at home in contemporary urban settings, but not precious or trendy. The dry goods are packaged in a spiral-wound recycled paperboard canister with metal ends. The liquids are in 100 percent post-consumer recycled PET. Companies often charge a big price premium when they launch 'green' brands, but Bon Ami is doing this at a very competitive 'value' price point."