"We designed Autodesk's first Sustainability Report as a series of small booklets and a Web site. Each piece in the family has a distinct content focus and intended audience," said creative director Brian Dougherty. "This allows us to do far more targeting than a typical monolithic report would. We scaled the booklets to work well with on-demand digital printing, which also helps with targeting. Each piece in the family features a cover illustration made from a grid of dots. Together, the illustrations function as a sort of 'Powers of Ten' progression of scales: from a close-up of a human eye, to a person's body, to a building, to a city, and finally to a world map. These scales relate the 'scale of impact' for one particular part of the company's sustainability program. The design creates a nice visual motif and adds some depth to the story."