"Equinix Brand Invitation: Systems of lines originate at 'data points' to symbolize data epicenters and the continuous transfer of information and energy. This graphic element was used for invitations to multiple brand launch events around the globe; Cover: The use of specific materials (eco-friendly whenever possible) and print processes helped raise the premium feel of brand collateral. Debossing was used throughout multi-functional stationery pieces; Print collateral utilized multi-functional form factors—in this case, a corporate brochure doubles as a pocketed folder for initial sales contacts. Business cards: For the stationery system, high-quality, cost-effective 100 percent recycled paper stock was specified to reduce environmental impact and express a modern, minimalist print aesthetic. From specification to production, efficiencies were maximized at every stage," said writer Tom Parrette and design director Tyler Walseth.