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Roy Grace, art director
Evan Stark, writer
Bob Levenson, creative director
Susan Calhoun, producer

TV commercial for Alka-Seltzer. "Mamma Mia":60 Jack: Mamma mia, thatsa some speecie Director (VO): Spicy meatballs, Jack. Jack: Sorry. (Makeup man mops the actor's brow and an assistant enters the frame) Assistant: Take 28. Director (VO): Out Tony, and action. Jack: Mamma mia, that's a spicy meatball. Director (VO): Cut. Jack: What was the matter with that? Director (VO): The accent. (Jack bites an overly hot meatball) Jack: (In pain) Uh, uh... Director (VO): Cut. Jack: Meeci, micey, balsy, balsy. Director (VO): Cut. Assistant: Take 59. Director (VO): And action. (Jack looks disconsolately at the camera) Anncr. (VO): Sometimes you eat more than you should... Director (VO): Jack... Anncr. (VO): ...and when it's spicy besides, mamma mia,, do you need Alka-Seltzer. Alka-Seltzer can help unstuff you... (Beauty shot of the product) Anncr. (VO): ...relieve the acid indigestion and help make you your old self again. Jack: Mamma mia, thatsa spicy meatball. (Perfect take. The oven door falls off) Director (VO): Cut. OK, let's break for lunch.

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