"We created this informative online experience with Mullen for National Grid's 'Power of Action' campaign. The Web site is an interactive arctic landscape that educates users about the environmental effects of their daily routines. Visitors can gauge their current impact and keep a personalized action list of daily activities that will reduce this impact. Users can also meet other energy-conscious individuals through the site's online community or befriend their very own virtual polar bear. We modeled every detail of the 3-D environment, from the polar bears and melting ice floes to the interactive cub games. Our team also worked closely with Mullen to develop an intuitive user experience that appeals to a multi-generational audience. We all have the power of action. Explore yours here."