"SoBe wanted to generate additional brand awareness around its current product line as well as their new zero calorie flavors. In response, we approached a wide array of people, asked them to try SoBe and recorded their responses in HD video. Their reactions were candid, often funny and always entertaining. Users can scroll through the videos and learn about the different SoBe flavors straight from the mouths of the consumers. The second part of the site
features actress Ashley Greene posing in nothing more than two custom-painted SoBe skin suits. In a bold move, each skin suit's color scheme represents one of the two new zero calorie flavors from SoBe. Since SoBe is positioned as a lifestyle brand, Firstborn also created a 'world' section. Here, users can find out about the latest SoBe happenings and explore the unique personality behind the brand."