"Firstborn and Cramer-Krasselt partnered to create a site to promote the new features of the luxurious Porsche 911. To experience the true beauty of the 2009 Porsche 911, we enabled users to draw their own road and take the car for a test drive. The result was an engaging experience providing unmatched car-driver connection. The user first experiences a product tour where they can interact with the car by turning it, looking at its interior and reviewing key features. They can then use their cursor to draw a custom road in a three-dimensional plane where a fully rendered 3-D video of the 911 will drive on the created road. To make this possible, we first used the same CGI files as Porsche's engineers to ensure accuracy and then created a library of clips that were used to dynamically generate a video sequence."