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Tim Mattimore, art director
John Fiebke, writer
John Fiebke/Tim Mattimore, creative directors
Frank Dattalo/Mike Roe, group creative directors
MPC-California, animator
Lucas Spalding, editor
Spotwelders, editorial company
Stimmung, music composer
Fredrik Bond, director
Pam Pietrowski, agency producer
Brigette Whisnant, executive agency producer
MJZ, production company
Wrigley, client

TV spot for Wrigley. "This is incredibly elaborate filmmaking. And brand building, with a purpose. In marketing 5 Gum, there has been a conscious and strategic decision to eschew traditional CPG behavior like trumpeting attributes such as chewier, fruitier and tastier. This is about literally creating an alternate reality—where all your senses are engaged, not just taste. The good news for our client is that this approach is working very well. This is one of Wrigley's most successful brands around the world." "Zing" :30 Super: Pack shot above line "How it feels to chew 5 gum." Anncr. (VO): How it feels to chew 5 gum. (Action tk) Anncr. (VO): A bubble flavor that changes from sour to sweet. (action TK) Super: Pack shot after animation above "Stimulate your senses. 5-gum.com" Anncr. (VO): New 5 gum. Stimulate your senses.


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