Nike, Men vs Women | Communication Arts

John Mathews (print)/Jason Norcross, writers
print)/Web/Jeff Beberman (print)/Bryan Rowles (retail, designers
John Boiler/Glenn Cole, creative directors
Nadav Kander (online)/Hans Pieterse (online), photographers

Nike retail, online and print ads. "Provoking participation with Nike+ by creating the challenge of the ages—Men vs. Women— and letting them settle the score on Nike+."

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