"We've always been inspired by physical installation work, so when George P. Johnson, experiential marketing, asked us to create these interactive kiosks for Honda Motor Company we dove right in. The medium—giant touchscreens—was a new one for us, but we tackled it as we always do, with a combination of rigorous software design and compelling storytelling. Our biggest challenge: The kiosks would live in the spectacle of an auto show, where the competition for eyeballs wouldn't just be other screens but the latest batch of shiny new automobiles. How to stand out? Simple visual designs and hands-on interactions. The app put users in D.I.Y. mode, customizing a Civic onscreen, then printing and folding a paper-craft model of their creation. When the kiosks debuted at the Los Angeles Auto Show we were thrilled to see the simple, iconic design shine."