Jason Hardy, art director
Larry Johnson, writer
Damon Nelson, creative director
Tim Barber, executive creative director
Aaron Clinger/
Boris Pique/
Pete Schirmer, programmers
David Bliss, technology director
Gino Nave, sound designer
Gwinn Appleby, producer
Kevin Murray/
Roger Scott, editors
Goodby Silverstein & Partners, ad agency
California Milk Processor Board, client
"Goodby, Silverstein & Partners asked us to collaborate on their latest Got Milk? campaign featuring an insanely-talented, milk-magical rock band called White Gold. We answered with a video-driven Web experience that pulled people into the fog-filled realm White Gold calls home—part Graceland, part dreamtime."