"Having helped BFGoodrich develop a loyal following among driving fanatics, The Martin Agency asked us to help take that relationship even further. The Nation of Go is a community where gearheads share their favorite drives, posting routes and photos via a Web application or straight from a GPS-enabled smartphone. It was an ambitious undertaking, part social network, part user-generated content, part Web tool, built on the Google Maps platform and integrating data from the EveryTrail powered mobile app."
