"The Zune team called on us to help them envision the entire Zune experience from the visual design of the Web site to connecting the device. We focused on creating a functional, digital ecosystem, uncovering ways to leverage the connectivity of the device to seamlessly connect the site and the software. And we refreshed the look and feel of the entire site experience with a new visual design language that is more contemporary and expresses the attitude of the Zune brand and the world of the music."