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Rodger Eyre, art director
Jason Locey, writer
Mark Mason/Allen Oke, creative directors
Mark Zibert, director
Nadya Macneil, line producer
Sons and Daughters, production company
TBWA Toronto, ad agency
"No Small Victories" :60 An announcer calls the shots over a video of everyday athletes performing their sports for Gatorade Canada's new commercial for G2, the low calorie sports drink. (Open on a hockey player alone on the ice as announcers voices, crowds cheering and music play in the background)Sports Anncr. (VO): If he scores, the Penguins win it... Wosney... (Cut to a runner stretching. Cut to a soccer player leaning over and sweating while looking down a field)Sports Anncr. (VO): 9:30 local time... 113th Boston Marathon... this is a flash of pure inspiration... (Cut back to hockey player moving down the ice with the puck. Sports Anncr. (VO): Wosney picks it up...(Cut back to woman beginning to run)Sports Anncr. (VO): On your mark... SFX: Starting horn(Cut back to soccer player moving down the field with the ball. Cut to soccer player moving down the field) Sports Anncr. (VO): .... sliding into the field... (Cut back to the hockey player moving across the ice. Cut back to runner) Sports Anncr. (VO): This is the move... trying to get away.(Cut to soccer player moving down the field with the ball. Cut to ice hockey player moving down the ice)Sports Anncr. (VO): Six-and-a-half minutes remaining... forces it ahead..(Cut back to soccer players. Cut to hockey player moving down the ice. Cut to runner sprinting and checking her watch)Sports Anncr. (VO): Another notch... another year...(Cut to hockey player moving down the ice. Cut to feet and ball on soccer field. Cut to runner's feet, then runner going past city lots. Cut to soccer player as she kicks the ball. Cut to hockey player as he hits the puck)Sports Anncr. (VO): They'll talk about this finish for a long time... Beautiful move. Score! Goal! The finish of the Boston Marathon!(Cut to soccer player leaping in the air. Cut to runner rounding a corner. Cut to hockey player leaping in the air. Cut to soccer players jumping up and embracing. Cut to hockey players congratulating each other. Cut to runner tired but clearly happy with her run)Sports Anncr. (VO): Crosby... an extraordinary goal... It's her greatest day ever... Title card: The performance of Gatorade. Only 30 calories.Anncr. (VO): G2. Thirty calories. For more athletes.
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