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Interactive / Websites/Microsites / Food/Drink
Lipton Milk Tea (Web)
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Benjamin Guan
, art director
Vincent Qin
, writer
Kim Jerbo
, motion graphic designer
Eyrie Yang
, designer
Johan Vakidis
, executive creative director
Shrek Wang
/
Chunning Xu
, developers
Joe Cai
, producer
Sinyew Tan
, project manager
Unilever
, client
This campaign for Lipton Milk Tea launched on China's biggest instant messaging and social networking site QQ to celebrate Chinese New Year 2010. "The results were viral, with over 100 million people sending or watching a view in just a few weeks."
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