"Victoria is Changing. A poster site became available in Palace Street, Victoria. The property developer Land Securities has a number of large schemes that will change the area in the future. The brief was to utilize the site to herald 'Victoria is changing,' without going into specifics in advance of future developments. Design rationale: 2,000 recycled plastic windmills were screwed onto a printed panel, spelling out the word 'change.' These constantly spun in the strong winds in Palace Street and provided a talking point for local businesses and residents."