"The brainchild of Quentin Blake, the House of Illustration will be the place to see past and present illustration, both British and international. The main consideration was that the identity would have to work with a wide range of illustration styles. The project is still at the funding stage and will open in 2011. Solution: Using a graphic sketchbook page as a logotype any style of illustration can be incorporated, or it can be left blank, as an inspiring space. Miniature sketchbooks were used for business cards, so the recipient would feel they were being handed a page torn out of Quentin Blake's sketchbook. The logo is also used as a publisher's mark on book spines."