"FRED creates humorous, quirky gift items that are very nicely designed, and packaged. There are 16 blocks in this set, which adds up to 96 illustrations, including a full alphabet, numbers from 0 to 9, and a mood block. I would send "in progress" finals to Jason Amendolara, the design director, every week or so, and he would send back brief comments for each. The art direction was kept to a minimum, and it was mostly left in my hands to work out the look of the project. My goal was to give the pictures a droll, instructional quality, like something from a vintage children's encyclopedia or dictionary." Ink, digital, collage.