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Matthew Duntemann, creative director
Nick Jr, client
"Since Nick Jr's audience is preschoolers, the goal is to keep everything simple for young viewers. All ideas and artwork must be approved by an educational expert before they're given the go ahead. I'm usually given a short script to work from, or I provide a visual idea and a script is written around the idea. It's a different process from most of my other work, as I don't experience the final artwork until it has been animated and sound has been added. This spot was about helping a Zebra find his bottom half." Digital, paper.
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