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Robert Lin/James Mikus, art directors
Matt McCaffree, writer
James Mikus, creative director
Ron Pippin, interactive designer
Steven Bohls, editor
Sacred Noise, music
David McNamara, director
Meredith Roach, agency producer
McCoy s Building Supply, client
"McCoy's Building Supply was clearly the underdog. This was a direct shot at the 'big box' competition. The spot was intended to boost morale among their employees as well as position McCoy's as the place hardcore builders get their stuff."“FRENCH” :60Title Card: Guess what?Title Card: The word “depot” is French. Title Card: And the French wear berets. Title Card: ‘nuff said.
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