"These two broadsides are letterpress printed promotions for Lettra, a paper developed by Crane for letterpress printing that we branded and One Heart Press printed. The first version uses Bradbury Thompson's Alphabet 26 concept, in which the alphabet is pared down to 26 characters, eliminating disparate characters between upper- and lowercase letters. Using Garamond Stempel and Gill Sans as the basis, we designed an entire digital typeface for the text according to the Alphabet 26 theory, which was then set letter-by-letter on the computer. We were asked to design a second Lettra promotional piece and swatchbook using full color. After Lettra's successful introduction Crane discovered that designers were not only using the stock for letterpress printing, but to their surprise were also printing it 4-color process. This piece is letterpress printed in combination with 4-color offset using visuals to juxtapose the old and new technologies."