"To celebrate the Smithsonian National Postal Museum's 15th anniversary, the museum showcased Alphabetilately, an exhibition rich in philatelic fascination and designerly detail. The exhibit, conceived by Alyson Kuhn and Bill Senkus, presents an innovative way of looking at the hobby of stamp collecting via a philatelic alphabet in which each letter stands for an aspect of collecting stamps or sending mail. The letterpress printed keepsake with tipped on logo-stamp was printed by One Heart Press and given to attendees at the exhibition opening."