"BUILD is a Joey's Corner nonprofit client whose mission is to provide real-world entrepreneurial experience that empowers youth from under-resourced communities to excel in education, lead in their communities and succeed professionally. The program is an in-school elective in ninth through twelfth grades, taught by mentors and on-site teachers at partnering public high schools. Students learn the basics of entrepreneurship, develop a business plan, and learn to run their own businesses. Joey's Corner designed the identity, business system, and print collateral materials."