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Alice Koswara/Michael Osborne, designers
Michael Osborne, creative director
Michelle Hunt, project director
Kettle Foods, client
"Redesign of the Kettle Brand product line. The goal was to simplify the principal display panel to as few words as possible, emphasize the flavor name, which was accomplished through the use of a tone-on-tone color band, and to enhance shelf presence with an array of full bleed solid color blocks for Kettle's wide variety of chip flavors."
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