"WCRS approached us to help them evolve Santander's already well-known brand of Lego block structures to the next level. So when WCRS asked for a massive oak tree made of red blocks to grow in a busy London square, we knew it was going to be a huge creative and technical challenge. By being heavily involved from pre- to post-production, we were able to maintain a consistent voice throughout the project that included concept design, direction, editorial, visual effects and finish. The end result is a surprisingly warm and energetic spot that tells a clear story of growth and stability for the Santander brand."