"As part of Caribou Coffee's 'Life is short. Stay awake for it.' campaign, we designed their cups with all sorts of things to stay awake for—essentially creating walking billboards for the brand. Then we took it online and asked coffee drinkers to create the next set of cups. It was amazing to see the responses. The overwhelming majority were fun, entertaining and heartfelt; and a tiny sliver, downright not postable. The best submissions will be featured on millions of Caribou Coffee cups in 2011."