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Nina Orezzoli, art director
Eric Husband/John Neerland, writers
Eric Husband, group creative director
Mike Caguin, executive creative director
Lindsey Aho/Anna Giacomini, designers
Ed Bennett, design director
Chris Peters, art buyer
Caribou Coffee, client
"When we relaunched the Caribou Coffee brand, we transformed their tagline, 'Life is short. Stay awake for it.' from a purely caffeinated message to more of a seize-the-day mantra. From traveling to altruism, out-of-home ads reminded people that there truly is a lot to stay awake for. And a cup of good coffee sure helps."
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