"Ever wondered what you might have looked like in a past life? We created YearbookYourself.com for the back-to-school shopping season on behalf of Taubman, owner of 20 malls across the United States, including Beverly Center. You can upload your photo and see yourself with classic 'dos and vintage outfits through the decades. With each look, users also learned about today's hottest fashions. From Pee Wee Herman and Lance Armstrong to the Jimmy Fallon Show and thousands of blogs, the site was quickly embraced. More than 15 million images were shared on Facebook and the site generated a 49 percent click-through rate to mall sites (we're proud analytics geeks). The Yearbook Yourself iPhone app took the experience mobile and was featured on both the iTunes Staff Favorites and top-paid lists."