"As part of a brand redesign and re-launch, we not only updated the Erbert & Gerbert's logo, we refreshed their packaging and environmental design and also refined their brand story. Sub wraps: E&G was seeking a way to cut through the clutter and drive sales during the holiday season. We created these holiday-themed sub wraps that turned every sub they sold into a little present. Inside the wrap, the message reinforced the idea that subs make great gifts and that gift cards were available at the cashier."
