"This project actually started off as a local radio assignment. In order to better connect with their core collegiate audience, we used their radio production and media budget and created a :30 TV spot that ran on late-night cable stations like Comedy Central and MTV. The spot found an even larger audience online. Hundreds of blogs posted about it. Well over a million people have viewed it. CNN covered it. A Japanese TV show even flew over to tape a segment about it.""Flipbook" :30(Open on a stop-­motion animation of a guy walking across a yellow T-­shirt. A finger rips open a hole above the cartoon guy while the other hand lifts him up. The T-­shirt changes from yellow to blue as the cartoon guy falls from the hole into a boat. The boat rides blue T-shirt waves and then disappears but the cartoon guy is able to save himself by hanging on a rope from the yellow hole. The sky blue shirt lengthens back to its original size and the cartoon guy releases his grip from the rope and walks toward a box that grows into a large treasure chest. Our guy opens the chest to discover that his treasure is an Erbert & Gerbert’s sub. He begins munching on his sandwich as the T-shirt changes colors and fireworks explode above him.SUPER: [Erbert & Gerbert’s logo] SUBS WORTHDISCOVERING humanflipbook.com