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Andrea Brown/Lauren Sheldon, designers
Andrea Brown, art director
Matteo Bologna, creative director
Domaine de Canton, client
"After our client launched this French ginger liqueur brand, he realized that it needed some polishing to better reach its target market. Beginning with a label redesign, we made every part of the packaging and presentation more sophisticated and expressive of the French-Indochinese aesthetic that characterizes the origins of the liqueur's recipe. We also worked to communicate the brand story, and its message of high-quality, exotic romanticism throughout all aspects of the brand identity, including advertising, billboards, trade show and in-store displays, a Web site, recipe books, gift packaging and even groovy little swizzle sticks."
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