"After our client launched this French ginger liqueur brand, he realized that it needed some polishing to better reach its target market. Beginning with a label redesign, we made every part of the packaging and presentation more sophisticated and expressive of the French-Indochinese aesthetic that characterizes the origins of the liqueur's recipe. We also worked to communicate the brand story, and its message of high-quality, exotic romanticism throughout all aspects of the brand identity, including advertising, billboards, trade show and in-store displays, a Web site, recipe books, gift packaging and even groovy little swizzle sticks."