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Andrea Brown/Steven Jockisch, designers/art directors
Andrea Brown/Darren Farrel/Steven Jockisch, writers
Matteo Bologna, creative director/typography
BC Food Corp, client
"This is a brand identity for a gourmet market in Brooklyn. A key focus of the branding strategy was to convey a unique voice, giving the store a personality that would differentiate it from area chain stores. We defined this voice in a literal way, using irreverent text, expressed with a custom typeface, that conveys a smart New York humor."
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