"Each and every year, consumers and dealers alike are bombarded with new vehicles, new technology and a vast array of updated and all-new vehicle options and specifications. Educating and enticing both consumers and dealers about the complicated product line, advanced technology and available equipment is a considerable challenge. Our goal was to deliver a premium printed collateral program, consistent with Audi's relentless commitment to quality and craftsmanship, that supports the brand priorities. We attacked the dealer excitement and education issue head on with brochures that showcase the individual vehicle's design, performance, technology, and available options that make each model unique."