"I had to think of a way to tap the female market in the Penguin Classics Deluxe Editions. I chose fashion. I tried working with the actual designers but it became a nightmare. They work in 3-D and promise the moon. I don't have a spaceship, so the moon was unreachable. I turned back to print and found the wonderful Ruben Toledo. It was a great journey. His crazy e-mails were a joy. Ruben got what I wanted and was very flexible. I ended up doing two sets of series with him."