"Some years back, I started researching tattoo artists for personal, non work-related reasons. My brain again said, 'Hey pay attention...series potential.' While putting my pitch together, I was not too sure that this idea was going to gain much traction, but Penguin's publisher Kathryn Court really loved the idea, as did marketing and editorial, reminding me again how much I like the folks working at the Penguin imprint. We had a new editor at the time, Tom Roberge, a heavily tattooed individual, who took on the series really embracing it. Tom introduced me to the work of Duke Riley, and then a few months later had him tattoo WWII bombers onto his chest. Apparently Penguin UK liked the idea enough to do their own set of Penguin Inks."