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David Lai/Hiro Niwa, creative directors
Eunice Oh, design director
Justin Blackwell, technology director
George Lee, executive producer
Albert Kae, project manager
TaylorMade Golf, client
"To launch TaylorMade's new R11 driver, we developed a special mobile site for R11 owners and fans. Features and technologies of the R11, including the unique white design, Flight Control Technology, and the three dimensions to distance, are showcased along with mobile-optimized videos of tour pro reactions. Using 'Tune Your R11' users can find the optimal custom settings of their R11 to maximize the distance of their drive."
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