"The Nucor 'It's Our Nature' campaign is targeted to Opinion Influencers and C-Level Decision Makers. It tells the story of Nucor's DNA as a company—that it's more than a steelmaker. It's actually a catalyst to making the world a better place—whether in its environmental practices, company culture or performance. Over the course of the campaign, ads have appeared in the New York Times, Wall Street Journal, USA Today and Fortune."