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Miranda Gerlock/Lara Papadakis, art directors
Justin Galvin/Jim Haven/Peter Trueblood, writers
Simson Chantha, designer
Jessica Lorenzen, project manager
Steve Hawley, project director
Amber Geiger, agency producer
Pacifico, client
"Mexico Via Pacifico highlighted what escape means for Pacifico drinkers. It's participatory, attainable, authentic and adventurous. Out-of-home allowed people to think beyond geography and focus on Pacifico activities, like pepper roulette, which crossed over from outdoor and films to real life, in-bar events."
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