Brian Choi, art director
Justin Chen/
Shirley Hendrickson, writers
Pat Horn, associate creative director
Pat McKay, creative director
Simson Chantha/
Kiry Luc, designers
Eric Steelberg, director of photography
Sarah Faulkner, program manager
Matt Ogens, director
Steve Hawley/
Sydney Steel, project directors
Brian Latt, executive producer
Dax Estorninos, executive agency producer
Lustre Communications/
Tool of North America, production companies
Microsoft: Window s Live Hotmail, client
"The 'Look What You Can Do' campaign took the message about Hotmail's new feature set to a broader audience, nationally in the United States and in the United Kingdom, Germany, Italy, Russia and India. The idea with this campaign was to tell a technology story, highlighting the innovative new features of Windows Live Hotmail and express it through relatable, human scenarios that show how easy it is to seamlessly move between your work life and your 'life' life."
