Chris Campbell, art director
Shirley Hendrickson, writer
Shawn Diaz, designer
Pat Horn, associate creative director
Jason Gingold, senior brand strategist
Bryan Sheffield, photographer
Invisible Creature, illustrator
Kaylin Fitzpatrick, agency producer
Manny Hadlock, Bear Creek Studios, senior producer
Ryan Hadlock, Bear Creek Studios, executive producer
Mandy Robertson, project manager
JanSport, client
"The challenge for JanSport is to connect youth to the outdoors, but still be an urban culture brand. Simple truth is that kids belong outside. To help them reconnect with the outdoors, we held a secret campfire concert in the woods. Attendees had to follow clues on Twitter, Facebook and JanSport's music blog throughout the month leading up to the event. From there, they could figure out the locations where buses would depart for the top-secret concert location."
